A McKinsey survey on performance capability building found that 4 out of 5 leaders believe building capability is essential. Leaders know success is more than just hiring—it’s about transforming our structures and upskilling teams to build real strength. But one untapped resource often sits right in front of us: our clients. Especially in B2B services, clients are an extension of our processes, and delivering a seamless competitive advantage to our B2B clients will win market share.

Why not create a collaborative platform where your team and clients can co-create solutions and drive real improvement together?

Steps to Implement:

1. Choose a Platform: Use tools like Trello or Asana for project collaboration and idea sharing. Or for a simpler approach collect client ideas in a shared google doc.
2. Train Users: Ensure employees and clients know how to add their ideas effectively  – to your document format or collaboration platform.
3. Create Future Challenges: Host sessions with both team members and motivated clients focused on solving forward-thinking challenges, like improving systems integration.
4. Monitor & Reward: Track progress and set rewards—create value for both your team and your clients.

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