About Us

At yes&know, we believe that sustainable business success is driven by the people at its heart. Our mission is to transform organisations from the inside out by empowering teams, fostering authentic engagement, and inspiring positive change that leads to long-lasting growth.

With years of experience in business transformation and leadership development, our team of experts understands the challenges businesses face in today’s fast-paced world. We’re here to help you navigate these challenges with innovative tools and strategies that ignite employee engagement, elevate customer experience, and drive organisational excellence.

Michelle Lawson

Michelle Lawson

I am an organisation transformation strategist, I am dedicated to driving transformational change that leads to significant, long-term improvements for organisations.

I focus on leveraging organisational strengths and fostering an environment where every team member can thrive. This results in highly engaged teams, enhanced decision-making, and a strong sense of accountability, guiding organisations to stay ahead of the curve, ensuring that they can quickly adapt to changing customer needs and deliver exceptional value.

I create a culture where innovation is encouraged, contributions are valued, and successes are celebrated. This leads to resilient organisations that continuously improve and excel.

Achieving a competitive edge requires a deep understanding of value creation. I help organisations articulate compelling reasons for customers to choose their products or services, driving customer loyalty and market dominance.

Operational excellence is a cornerstone of my philosophy. By streamlining processes and focusing on efficiency, I help organisations build a strong foundation for sustained success and growth.

My commitment is to ensure that organisations remain competitive, resilient, and poised for growth in an ever-changing market landscape.

Fiona Ridley

Fiona Ridley

I am a self-confessed continuous learning ‘junkie’. I have spent the past 25 years investing in my own professional growth including being recognised in the Top 1% of Dale Carnegie trainers in the world. This has given me the tools to pursue my strong interest in developing people and helping them reach their full potential.

I coach teams to build strong cultures with the Emotional Culture Deck and enhance team performance through the Process Communication Model. I am the human potential coach in the yes&know team. I live the values that true leaders don’t shine the spotlight on themselves, they shine it on their people.

My commitment is to ensure organisations operate at their peak, unlocking the growth, potential, and dedication of their people.

Introducing our Organisational Heartbeat

Despite a myriad of self-help leadership books, tens of business theories and tools created by management consultants and readily-available evolution of management theory from classical to contemporary as leaders we have a huge issue!

In 2024 there is a T$3.7 global annual revenue risk from bad customer experience. Qualtrics 2024 Research

Strategy fails when as company leaders we don’t execute it well!

Our Organisational Heartbeat identifies the critical areas identified by your team that need attention. And we address each area with a practical hand-on toolkit – is like a superhero’s utility belt. Each element has been designed from real-world experience in the here and now  – because we believe in hard working tools not just pretty gadgets.

The Organisational Heartbeat process has been curated by a team consisting of Leadership Professionals, an Occupational Health Specialist, an Executive Leadership Coach and a High-Performance Business Coach.

Our process is a carefully phased interactive adventure. It kicks off with a simple online survey of 30 vital questions, checking the strength of your organization’s heartbeat. Think of it as a fitness tracker for your company. We diagnose productivity and growth health, isolating the biggest obstacles that are dragging you down like an anchor. Then we help you focus on fixing these issues to drive the largest gains.

It sets the stage for a new era of workplace brilliance. Creating a synergy between employee engagement and customer service excellence, a ripple effect for sustainable growth and lasting change.

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